Google offers EU to change adtech policy, no divestment

Core Viewpoint - Alphabet's Google is taking steps to facilitate the use of its online advertising technology for publishers and advertisers, in response to EU antitrust regulators' demands for the company to divest part of its advertising business [1] Group 1 - Google is offering enhancements to its advertising technology to support publishers and advertisers [1] - The move is seen as a defiance against EU antitrust regulators who have called for the company to sell off parts of its advertising operations [1]