LYFEN(SH:603777) Zhong Guo Shi Pin Wang·2025-11-14 06:33Core Insights - The company achieved significant success at the 8th China International Import Expo, securing a 250 million yuan global supply chain strategic contract and winning the inaugural "Import Retail Golden Ding Award" [1][21] - The brand's "immersive emotional experience" attracted media and audience attention, showcasing a new model for consumer goods exhibitions that seamlessly connected on-site engagement with commercial conversion [1][21] Group 1: Exhibition Success - The exhibition booth maintained high traffic due to its "immersive experience" design, with visitors engaging in product tastings and learning about ingredient sourcing [3][7] - The booth featured a dynamic holographic wall and interactive game areas, enhancing visitor engagement and interest [5][12] Group 2: Emotional Marketing Strategy - The company's strategy revolves around a "product-scenario-emotion" triad, addressing consumer health concerns with products like "Yifen Meihao" and "This Tea" series, which cater to the demand for healthy and quality living [8][15] - The immersive experience was designed to resonate with younger audiences, transforming the exhibition into a lifestyle perception space [10][18] Group 3: Long-term Brand Positioning - The brand's focus on emotional value has been a long-term strategy, integrating emotional marketing into its entire value chain [14][20] - The company aims to convert the emotional engagement from the expo into lasting consumer loyalty, emphasizing the importance of "warmth in deliciousness" [21]