粤传媒:围绕2025年全运会布局涵盖媒体宣传、主题IP系列活动

Core Viewpoint - The company is strategically positioning itself around the 2025 National Games, focusing on media promotion and themed IP activities to enhance its market presence and engagement [1] Group 1: Media and Event Activities - The company's media outlets will provide coverage and promotion for the National Games events [1] - The company is actively organizing activities related to the "15th National Games," including a series of IP events themed "Taste in Guangzhou" which features landmark food tasting tours and an international vertical marathon training event [1] - Additional events include the "National Games Year: Watch Guangzhou" sports cultural carnival and an AI music creation competition themed around the National Games [1] Group 2: Youth Sports and Government Collaboration - The company is planning a high-profile national youth women's football event titled "Let Women's Football Come Home" and the second "Centennial Famous School Cup" elite football exchange competition [1] - The company is expanding its collaboration on government service projects [1] Group 3: AI and Digital Innovation - The company is leveraging artificial intelligence to enhance its marketing communication business, with the launch of the Guangbao AI digital human platform for both PC and mobile [1] - Significant achievements in AI video production include the debut of the AI-produced city promotional video "Five Rams Legend" at the Shenzhen Cultural Expo and a well-received Dragon Boat Festival advertisement [1] - The company plans to deepen the integration of the Miaoyin AI music model with AI video production to create customized AI-enabled products for niche markets, improving content production efficiency and expanding commercialization pathways [1]