研产销多点攻破，AI基因由内而外渗入雀巢品系

Core Insights - The integration of AI into Nestlé's operations is transforming its product development, production, and marketing processes, enhancing innovation efficiency and responsiveness to market demands [1][2][4]. Group 1: Innovation and R&D - Nestlé is enhancing its R&D capabilities by establishing a new deep technology center focused on biotechnology, which aims to optimize innovation processes and improve operational efficiency [2][3]. - The new capabilities will lead to the development of innovative nutritional solutions, particularly in maternal and early life nutrition, as well as medical nutrition [3][4]. - The company plans to leverage advanced technologies such as next-generation screening analysis and precision fermentation to drive significant advancements in precision nutrition [3][4]. Group 2: Production and Supply Chain Optimization - AI is being utilized to optimize production processes, improve supply chain management, and enhance product quality through precise data analysis [4][5]. - Nestlé has implemented AI technologies in smart factories to identify product defects and ensure safety, significantly improving overall production efficiency [4][5]. - The application of machine learning and AI data modeling in specific production processes has led to stable product quality and increased output efficiency [4]. Group 3: Marketing and Consumer Engagement - AI is enabling Nestlé to better understand consumer preferences, allowing for the customization of products and services [4][5]. - The company is adopting AI-driven digital twin technology to create high-quality product content for e-commerce and digital media, significantly reducing the time and cost associated with content creation [5][6]. - Nestlé aims to deliver engaging content across various online platforms, enhancing consumer connection and brand positioning [6]. Group 4: Sustainable Packaging Innovations - Nestlé is collaborating with IBM to develop AI-driven tools for identifying new high-barrier packaging materials, aiming to reduce reliance on virgin plastics and enhance sustainability [7][8]. - The partnership focuses on utilizing AI to analyze molecular structures and properties, leading to the creation of innovative packaging solutions that protect sensitive products [7][8]. - The new AI-driven language model is expected to optimize sustainable packaging solutions across various product lines, reinforcing Nestlé's leadership in digital transformation within the food and beverage industry [8].