2025Temu 卖家必看：怎样提高店铺安全与运营效率

Core Insights - Temu's unique semi-managed model offers low barriers to entry and high potential for sellers, distinguishing it from traditional platforms like Amazon [3] - The platform's ultra-low pricing strategy, stemming from direct supply from manufacturers, significantly enhances price competitiveness for budget-conscious sellers [3] - Regulatory support from China and the U.S. tariff exemption for goods under $800 further reduces operational costs for Temu sellers, expanding profit margins [3] Group 1: Product Selection and Supply Chain - Temu's product catalog spans 29 categories, allowing sellers to quickly identify high-demand items through selection tools [4] - Emphasis on quality is crucial; sellers are advised to prioritize suppliers with stable logistics to maintain user experience, as fast delivery is a core competitive advantage [4] Group 2: Policy Benefits - Temu's 90-day return policy and 7-day delivery commitment necessitate standardized after-sales processes for sellers [5] - Sellers should stay updated with platform announcements to adjust strategies, such as leveraging holiday discounts to boost order volume [5] Group 3: Account Security - For Temu sellers, account security is paramount; using a dedicated cross-border e-commerce browser can mitigate risks associated with shared network environments [6] - The browser provides a secure environment that enhances account registration success rates and overall security [6] Group 4: Resource Allocation - Temu's semi-managed model alleviates warehousing costs, but sellers must still allocate funds wisely, focusing on product optimization, advertising, and user engagement [8] - Adopting a just-in-time procurement model improves cash flow efficiency, allowing sellers to concentrate on enhancing product quality and service [8] - The competitive landscape in 2025 emphasizes the importance of safety and efficiency for sellers in the cross-border e-commerce sector [8] Conclusion - Successful sellers on Temu in 2025 will focus on product alignment, understanding platform policies, and utilizing effective tools [9] - A reliable cross-border e-commerce browser not only secures seller accounts but also enhances operational efficiency, ultimately increasing profit margins [9]