RLX Technology(US:RLX) Xin Lang Zheng Quan·2025-11-14 09:39Core Insights - RLX Technology Inc. reported strong financial performance for Q3 2025, with net revenue reaching RMB 1.1293 billion (USD 158.6 million), reflecting a quarter-over-quarter growth of 28.3% and a year-over-year growth of 49.3% [1] - The company's adjusted net profit under non-GAAP was RMB 295.4 million (USD 41.5 million), showing a quarter-over-quarter increase of 1.4% and a year-over-year increase of 12.1% [1] - The CEO highlighted the company's robust execution in international expansion and innovation, contributing to sustainable business growth despite macroeconomic challenges [1] Financial Performance - The CFO reported that international business contributed 72% to the total revenue, with a significant year-over-year growth of 49.3% [2] - Operating profit under non-GAAP reached RMB 187.8 million, marking a substantial year-over-year increase of 123.6% [2] - The company has returned over USD 500 million to shareholders through share buybacks and cash dividends, demonstrating a commitment to long-term value creation and sustainable profitability [2] Market Strategy - The company is focusing on localized product offerings tailored to specific market characteristics in the Asia-Pacific and European regions, enhancing its competitive position [1] - The introduction of self-developed oral film products in the UK marks a significant step in product diversification and user experience enhancement [1] - Strengthened regulations in the domestic market are creating a more orderly and compliant competitive landscape, facilitating the company's business recovery [1]