Core Viewpoint - RLX Technology Inc. has filed its annual report on Form 20-F for the fiscal year ended December 31, 2024, with the U.S. Securities and Exchange Commission [1]. Company Overview - RLX Technology Inc. is a leading global branded e-vapor company that utilizes strong in-house technology and product development capabilities to create superior e-vapor products tailored to adult smokers' needs [3]. - The company provides access to its annual report on the SEC's website and its investor relations website, and offers hard copies of its audited consolidated financial statements free of charge to shareholders and ADS holders upon request [2].

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 20-F (Mark One) Commission file number: 001-39902 RLX Technology Inc. | (Exact name of Registrant as specified in its charter) | | | | --- | --- | --- | | N/A | | | | (Translation of Registrant's name into English) | | | | Cayman Islands | | | | (Jurisdiction of incorporation or organization) | | | | 35/F, Pearl International Financial Center | | | | No. 9 Jian'an First Road, Financial Street | | | | Third Distric ...

LOS ANGELES, April 16, 2025 /PRNewswire/ -- The Schall Law Firm, a national shareholder rights litigation firm, announces that it is investigating claims on behalf of investors of RLX Technology Inc. ("RLX" or "the Company") (NYSE: RLX) for violations of the securities laws.The investigation focuses on whether the Company issued false and/or misleading statements and/or failed to disclose information pertinent to investors. RLX suffered a downgrade from buy to neutral by Citi on March 17, 2025. Analysts cit ...

RLX Technology ( RLX ) is both a growth and recovery story stock that is heavily mispriced. Despite strict crackdown by the Chinese government, I believe the market is still mispricing it as just a domestic recovery story, but it offers a goodI am currently working as an investment analyst at a family office. My specialty is identifying high-quality and/or severely mispriced investment ideas. I believe that a great investment idea would "jump" at you intuitively and it comes in buying great companies at gre ...

NEW YORK, March 26, 2025 (GLOBE NEWSWIRE) -- Pomerantz LLP is investigating claims on behalf of investors of RLX Technology Inc. (“RLX” or the “Company”) (NYSE: RLX). Such investors are advised to contact Danielle Peyton at newaction@pomlaw.com or 646-581-9980, ext. 7980. The investigation concerns whether RLX and certain of its officers and/or directors have engaged in securities fraud or other unlawful business practices.  [Click here for information about joining the class action] On March 17, 2025, Citi ...

Financial Data and Key Metrics Changes - For the full year 2024, the company's revenues reached RMB 2.7 billion, representing a 73.3% year-over-year growth, driven by international expansion [19] - In Q4 2024, revenues were RMB 813.5 million, a 56.3% increase year-over-year, positively impacted by seasonal sales during the Christmas holiday [19] - The full-year gross profit margin improved to 26.4%, a two percentage point increase, while Q4 gross profit margin rose by 3.3 percentage points to 27.2% [21] - The company recorded an operating loss of RMB 107 million for 2024, but achieved a non-GAAP operating income of RMB 262.5 million for the year [22] - Operating cash inflow for Q4 2024 was RMB 497 million, up from RMB 305 million in the same quarter of the previous year [24] - Total financial assets as of December 31, 2024, stood at RMB 15.9 billion [25] Business Line Data and Key Metrics Changes - The company launched two new open system e-vapor product series, RLX Prime and Spin Mini, in Southeast Asia, which received positive feedback [12] - The operational strategy involved tailoring product portfolios and business strategies to local markets, enhancing distribution efficiency [13] Market Data and Key Metrics Changes - The company noted a slight slowdown in product innovation as the industry matures, with a shift from blockbuster products to refined operations and product optimization [15][16] - Regulatory shifts across multiple markets were acknowledged, with the company viewing these changes as opportunities to strengthen its competitive position [14] Company Strategy and Development Direction - The company focused on enhancing its organizational structure and business models to support international growth while maintaining stability in the China market [8] - Investment in team upgrades and expertise in FMCG, product development, and regulatory compliance was emphasized as crucial for long-term success [11] - The company aims to return a significant portion of non-GAAP net profits to shareholders through share repurchase and cash dividends [26] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the company's ability to thrive amid evolving regulations and market conditions, emphasizing agility in adapting strategies [14][48] - The company anticipates meaningful market share growth in sales volume and moderate revenue growth, with expectations for improved non-GAAP operating margins [16][45] Other Important Information - The company received a double A rating from MSCI in 2024, the highest ESG rating in the global tobacco industry, reflecting its commitment to social responsibility [17] Q&A Session Summary Question: What new initiatives will be implemented to drive market share gains in overseas markets in 2025? - The company plans to tailor product portfolios and business strategies to local market characteristics, focusing on high-potential sales channels and collaborating with knowledgeable distribution partners [32][34] Question: Any updates regarding shareholder return from 2025 onwards? - The company intends to continue returning a significant portion of non-GAAP net profits to shareholders, having returned $332 million cumulatively, including $305 million for share repurchases [37] Question: Could you share your detailed expansion plan for this year and any growth targets? - The company plans to expand to more countries in 2025, with several countries in Asia Pacific and Europe under consideration, while making informed decisions based on macroeconomic and regulatory developments [42] Question: What are your views on potential regulatory changes and how will you address these challenges? - The company is proactively evaluating its product portfolio and adjusting strategies to ensure compliance with evolving regulations, which vary by region [46][48] Question: Will open system e-cigarettes benefit from the ban on disposable e-cigarettes in Europe? - The company believes open system products will see stable demand growth in price-sensitive markets, focusing on user experience and affordability [52] Question: Do you plan to enter the HNB market? - The company currently has no plans to enter the HNB market, prioritizing e-vapor products where it holds a competitive advantage [55]

Exhibit 99.1 RLX Technology Announces Unaudited Fourth Quarter and Fiscal Year 2024 Financial Results SHENZHEN, March 14, 2025 /PRNEWSWIRE/ - RLX Technology Inc. ("RLX Technology" or the "Company") (NYSE: RLX), a leading global branded e-vapor company, today announced its unaudited financial results for the fourth quarter and the fiscal year ended December 31, 2024. Fourth Quarter 2024 Financial Highlights Fiscal Year 2024 Financial Highlights "2024 was a remarkable year for RLX, highlighted by tremendous p ...

SHENZHEN, China, March 14, 2025 /PRNewswire/ -- RLX Technology Inc. ("RLX Technology" or the "Company") (NYSE: RLX), a leading global branded e-vapor company, today announced its unaudited financial results for the fourth quarter and the fiscal year ended December 31, 2024.Fourth Quarter 2024 Financial Highlights Net revenues were RMB813.5 million (US$111.4 million) in the fourth quarter of 2024, compared with RMB520.5 million in the same period of 2023. Gross margin was 27.0% in the fourth quarter of 2024, ...

Core Viewpoint - RLX Technology Inc. is set to report its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2024, on March 14, 2025, before U.S. markets open [1] Group 1 - The earnings conference call will take place at 8:00 AM U.S. Eastern Time on March 14, 2025, which corresponds to 8:00 PM Beijing/Hong Kong Time on the same day [2] - Dial-in details for the earnings conference call have been provided for participants in the United States, International, Hong Kong, and Mainland China [2] - Participants are advised to connect to the call 10 minutes prior to the scheduled start time using the provided Participant Code [2] Group 2 - A live and archived webcast of the conference call will be available on the Company's investor relations website [3] - A replay of the conference call will be accessible approximately two hours after the call concludes until March 21, 2025, with specific telephone numbers provided for access [3] - RLX Technology Inc. is recognized as a leading global branded e-vapor company, utilizing strong in-house technology and product development capabilities to meet adult smokers' needs [3]