Joyoung(SZ:002242) Sou Hu Cai Jing·2025-11-14 09:39Core Insights - The recent launch of "Haqimi North-South Green Bean Milk" by Joyoung has gone viral, leading to significant stock price increases for Joyoung Co., Ltd. [1][5] - The product's popularity stems from its connection to a meme culture within the ACG (Anime, Comic, Game) community, which has now reached a broader audience [2][3] - Joyoung's stock experienced a surge, with a market capitalization increase from 7.668 billion to 9.286 billion RMB in just two days, reflecting a growth of over 1.6 billion RMB [5] Company Performance - Joyoung Co., Ltd. has faced declining performance, with five consecutive quarters of revenue decline until a slight recovery in Q3 2023, reporting a net profit of 854,600 RMB [4] - The company had previously sold its bean milk division for 177 million RMB in 2023, which was a strategic move to focus on its core small appliance business [4][5] Market Reaction - The viral success of the Haqimi product has led to a significant increase in consumer interest, with over 100,000 orders placed on Taobao within a week and a backlog extending to January [3][5] - The phenomenon has sparked interest among other appliance manufacturers, suggesting a new avenue for product development and marketing strategies [5]