Bei Jing Shang Bao·2025-11-14 09:52Group 1 - The "6·18" shopping festival has been extended, with pre-sales starting on May 13 and actual sales running from May 16 to May 26 for Tmall and from May 31 for JD [2][3] - This year, both Tmall and JD are adopting aggressive promotional strategies, including various discount coupons and cash subsidies to attract consumers [3][9] - Platforms are increasingly collaborating with external traffic sources, such as Xiaohongshu, to enhance user engagement and drive sales [5][6] Group 2 - JD is partnering with the popular supermarket brand Pang Donglai to establish a supply chain base, which is expected to enhance logistics and product availability during the "6·18" period [7][8] - Both Tmall and JD are investing heavily in live streaming and content marketing to boost user engagement, with significant cash and traffic incentives planned [9][10] - The competitive landscape is intensifying, with platforms like Douyin and Kuaishou also participating in the "6·18" promotions, offering substantial cash subsidies and traffic resources [4][9]