酒店融资进入“链上时代”：RWA把未来收益权切成N份，回报率翻倍

Group 1 - The hotel industry faces a significant challenge with "sleeping assets," which include idle properties, underutilized equipment, and prepaid member rights, amounting to over 1 trillion yuan in value [3][6] - Real World Assets (RWA) technology, based on blockchain, offers a solution by tokenizing these non-standardized physical assets, enabling their fragmentation, tradability, and transparent management [3][5] Group 2 - RWA provides four core values to activate sleeping assets: 1. Digital asset confirmation through blockchain ensures clear ownership and reduces disputes [5][6] 2. Fragmented trading allows for smaller investments, making it accessible to ordinary investors and increasing liquidity [7][8] 3. Dynamic valuation and financing enable real-time asset value assessment, improving financing conditions for hotels [8][9] 4. User rights enhancement allows for cross-brand exchange of loyalty points, increasing their utility and attractiveness [9][11] Group 3 - RWA not only activates existing assets but also reshapes the entire value chain of the hotel industry, transitioning from asset-driven models to ecosystem collaboration [11][12] - The hotel sector can shift from being heavy asset holders to asset managers, reducing debt ratios and focusing on operational efficiency [12][16] Group 4 - The integration of blockchain with AI and IoT is expected to elevate the hotel industry from asset operation to value ecosystem operation, unlocking the full potential of sleeping assets [16]