“双十一”提前拉动大促品类增长，10月餐饮消费小幅回升

Group 1: Economic Data Overview - In October, the total retail sales of consumer goods reached 46,291 billion yuan, a year-on-year increase of 2.9% [2] - Retail sales excluding automobiles amounted to 42,036 billion yuan, growing by 4.0% [2] - The retail sales of goods reached 41,092 billion yuan, with a year-on-year growth of 2.8%, while automobile retail sales declined by 6.6%, impacting overall consumption growth [2] Group 2: Consumption Trends - The holiday economy significantly boosted restaurant income, which reached 5,199 billion yuan in October, growing by 3.8% [2][8] - The consumption of cosmetics and apparel saw accelerated growth due to promotional events, with apparel and textile categories growing by 6.3% and cosmetics by 9.6% in October [4] - The "Double Eleven" shopping festival's early start in October contributed to increased sales in key categories, with brands offering unprecedented discounts [4] Group 3: Online Retail and Consumer Behavior - Online retail sales increased by 9.6% year-on-year from January to October, with physical goods retail growing by 6.3% [7] - Instant retail and live-streaming e-commerce maintained double-digit growth, with brands like Anta and Li Ning seeing significant sales increases during the "Double Eleven" period [7] - The average rental period for car rentals increased significantly, indicating a shift in consumer behavior towards service consumption [8] Group 4: Service Consumption Growth - Service consumption is becoming a crucial growth point, with significant increases in tourism, cultural, and recreational services, all maintaining over 10% growth [11] - The demand for digital and entertainment services is expanding, contributing to the overall growth in service consumption [11] - Experts suggest optimizing holiday policies to further stimulate consumption, emphasizing the importance of holiday spending as a low-cost method to boost the economy [3][11]