3 6 Ke·2025-11-14 10:15Core Insights - Apple has launched the Mini Apps Partner Program, establishing a compliance framework for mini-programs in the Chinese market, which is significant for the app ecosystem [3][6][7] Group 1: Commission Structure - Developers participating in the program will only pay a 15% commission on in-app purchases, a significant reduction from the standard 30% Apple tax, benefiting many developers, especially those relying on ad monetization [6][14] - This new commission structure allows mini-programs to finally gain a legitimate commercial position within the iOS ecosystem, which had previously been a gray area for over seven years [7][8][14] Group 2: Regulatory and Technical Requirements - To join the program, mini-programs must comply with Apple's regulatory framework, which includes using specific APIs for transparency and control over transactions and user data [16][19] - The program requires mini-programs to integrate with Apple's In-App Purchase system, ensuring that all transactions are processed through Apple's payment system [19][20] Group 3: Strategic Implications - The partnership between Apple and Tencent is crucial, as both companies rely on each other for access to the vast Chinese market and user base [22][26] - The new policy is seen as a response to global regulatory pressures and aims to provide a controlled environment for mini-programs while allowing Apple to tap into a previously inaccessible market [28][30] Group 4: Future Outlook - The introduction of mini-programs is viewed as a step towards a future where applications are more lightweight and integrated with AI capabilities, potentially transforming how users interact with apps [31][32] - Apple's move to officially recognize mini-programs marks a significant shift in its approach to app distribution and monetization, paving the way for future developments in the app ecosystem [33]