北京“胖物美”再落两子 位于洋桥与东坝

Core Insights - Wumart Supermarket has opened two new stores in Beijing, specifically in the Dongba Hengda and Yangqiao areas, enhancing its retail presence and service quality in these regions [1][3] Group 1: Store Openings - The two new stores have adopted a model similar to "Fat Dong Lai," with a product selection that closely resembles 80% of Fat Dong Lai's offerings [1] - The Yangqiao store is strategically located between the South Third and Fourth Ring Roads, adjacent to established commercial entities like Yintai Department Store, serving densely populated communities [3] - The Dongba Hengda store caters to residents outside the East Fifth Ring Road, complementing nearby facilities such as Hengda City Plaza, and enhancing the network of Wumart's AI-driven retail in Chaoyang District [3] Group 2: Product Strategy - Both stores have introduced 70% new products, focusing on optimizing categories such as ready-to-eat meals, baked goods, and fresh produce to meet winter consumption demands [3] - The new stores feature direct sourcing of winter storage vegetables, aligning with seasonal consumer needs [1][3]