3 6 Ke·2025-11-14 11:01Core Viewpoint - JD.com is gradually filling the gaps in its takeaway and local life services, with the launch of "JD Review" as a new entry point to integrate takeaway and e-commerce services [1][2][3]. Group 1: JD Review Launch - JD Review has been integrated into the JD app, allowing users to search for food, hotels, products, and services in one place [2]. - The platform features five main categories: finding food, booking hotels, selecting products, exploring activities, and choosing home services [2][3]. Group 2: Business Strategy - JD.com is heavily investing in its takeaway business, viewing it as a high-frequency traffic entry point to draw users back to the platform and support its core e-commerce operations [3][6]. - In Q3, JD's revenue from electronic appliances grew only 4.9% year-on-year, while daily necessities saw a 14.9% increase, highlighting the urgency of integrating takeaway services to boost overall sales [3][10]. Group 3: User Experience Enhancement - The "JD Review" platform allows for a dual transition between content and purchasing, enabling users to order takeaway or shop for products seamlessly [5][10]. - This integration is a significant innovation for JD, as it combines user-generated content (UGC) with direct purchasing options, enhancing the shopping experience [5][6]. Group 4: JD Signature List - Alongside JD Review, the "JD Signature List" has been launched, which ranks food items and stores based on real user repurchase behavior [6][7]. - The ranking criteria include a minimum store rating of 3.5, high dish approval rates, and consistent user repurchase performance [8][10]. Group 5: Competitive Landscape - The local life service competition has intensified, with JD entering a three-way battle alongside existing players like Meituan and Dazhong Dianping [6][10]. - JD's approach contrasts with Dazhong Dianping's social recommendation model and Gaode's behavior-based ranking, focusing instead on real user data to drive its rankings [6][10].