Core Viewpoint - The application "Changba," developed by Beijing Xiaochang Technology Co., Ltd., has been highlighted in a recent official report for violating user privacy by illegally collecting personal information, which has reignited public scrutiny of the app [1][3][5]. Group 1: User Privacy Violations - Changba was named in a report by the Ministry of Industry and Information Technology for "illegally collecting personal information," alongside 39 other apps [1][3]. - The app's data collection practices extend to sensitive information in a vehicle environment, including user location and in-car conversations, raising the severity of its violations [2][5]. - The app's privacy policy includes the collection of facial features, fingerprints, bank account details, and voice data, as well as permissions to access the user's contacts [3][5]. Group 2: User Complaints and Customer Service Issues - As of November 14, 2025, Changba has received a total of 629 complaints on the Black Cat Complaints platform, with issues ranging from unauthorized charges to poor customer service [6][10]. - Users have reported being charged for services they did not use, and complaints about unresponsive customer service have been prevalent [10][11]. Group 3: Competitive Landscape and Market Position - Changba's initial success was marked by rapid user growth, reaching over 1 million users within a week of its launch in 2012, but it has since struggled against competitors like Tencent's "Quanmin Kge" [14][18]. - The competitive pressure from Quanmin Kge, which benefits from a larger user base and better music licensing, has significantly impacted Changba's market share [17][18]. - Despite attempts to innovate and expand into offline KTV and other areas, Changba has not achieved its growth targets and has seen a decline in user engagement [20][25]. Group 4: Future Challenges and Opportunities - The company faces the challenge of balancing data collection with user privacy, especially as it seeks to expand into new areas like smart vehicles and the metaverse [27][29]. - Changba's recent focus on enhancing audio-visual interaction technology aims to create an immersive karaoke experience, but results have yet to show significant improvement [27][29]. - The need for Changba to redefine its unique market position and regain user trust is critical for its survival in a competitive landscape [29][30].
何炅、谢娜投资的唱吧，被腾讯音乐逼到了墙角