Core Insights - The Shenzhen new housing market in October 2025 is characterized by a paradox of increased supply and weak demand, leading to a decline in transaction volume both month-on-month and year-on-year [1][2][11] - Developers are adopting aggressive pricing strategies to stimulate sales, but the market's recovery pace is slowing amid ongoing adjustments [1][11] Market Overview - In October, 12 residential projects were approved for pre-sale, with a supply area of approximately 363,000 square meters, representing a 54% month-on-month increase [2] - However, the net signed transaction volume for ordinary residential pre-sale projects was about 168,000 square meters, showing a month-on-month decline and a shift from positive to negative year-on-year [2] Price Dynamics - The overall average price of new homes in Shenzhen is approximately 49,700 yuan per square meter, with significant regional price disparities [4] - The highest average price is in Futian District, exceeding 100,000 yuan per square meter, while Yantian District saw a 14.8% month-on-month increase, indicating uneven market conditions [4] Price Tier Analysis - The market exhibits a clear "pyramid" structure in price tiers, with 74 districts having signed transactions in October [5][7] - The first tier (≥100,000 yuan/sqm) includes four districts, with Hongshuwan leading at 190,248 yuan/sqm, reflecting the high-end market's resilience [5][7] - The second tier (70,000-100,000 yuan/sqm) consists of 16 districts, while the third tier (50,000-70,000 yuan/sqm) includes 11 districts, indicating a robust demand for mid-range properties [7] Project Performance - High-end projects are facing significant sales pressure, with the top-performing project in Nanshan, Deep Bay Jiu Xu Garden, achieving a transaction average of 190,248 yuan/sqm but only two units sold [9][10] - In contrast, more affordable projects like Anlian Shangjingfu in Guangming, priced at 44,695 yuan/sqm, sold nine units, demonstrating the effectiveness of the "price-for-volume" strategy in the entry-level market [10] Industry Outlook - The Shenzhen new housing market remains in a deep adjustment phase, with developers facing cash flow pressures and inventory challenges [11] - To navigate this period, companies must accurately understand customer needs, optimize product offerings, and set reasonable prices to find breakthroughs in inventory reduction [11] - The market's recovery will depend on a combination of policy support and gradual restoration of market confidence [11]
深圳房价地图 最高单价19万+元/㎡
Sou Hu Cai Jing·2025-11-14 11:30