Bei Jing Shang Bao·2025-11-14 12:45Core Insights - The gaming console market is experiencing a pivotal shift, moving beyond mere hardware competition to a three-dimensional battle involving hardware, software iterations, and content ecosystems [1][2]. Group 1: Sony's PS5 Performance - Sony's PS5 has achieved a global shipment of 84.2 million units as of September 30, 2025, reflecting a year-on-year increase of 100,000 units [1][2]. - The game "Soul of the Sheep Mountain" sold 120,000 physical copies in its first week in Japan, ranking as the fifth highest launch title on the PS5 platform [2]. - Sony is adjusting its strategy by reducing console subsidies to increase profit margins to 3%, while focusing on exclusive games and subscription services to diversify revenue streams [2]. Group 2: Valve's Steam Frame and Nintendo's Switch Update - Valve's new VR headset, Steam Frame, is designed to run independently and supports the entire Steam game library, including VR and traditional PC games [1]. - Steam Frame may feature custom PC hardware capable of 4K/120Hz output, directly competing with the PS5 Pro, and can seamlessly run Windows games via the Proton compatibility layer [3]. - Nintendo's Switch system 21.0.0 update enhances social features, including Game Chat and multi-language support, which blurs the lines between traditional consoles and open ecosystems [3]. Group 3: Future Growth Opportunities - Analysts suggest that the next growth point for gaming consoles may involve cross-platform data interoperability, allowing players to engage across different gaming platforms [4]. - The potential for interactive entertainment and a shift towards subscription models are also seen as possible avenues for growth in the gaming console market [4].