合百集团:今年1-10月,周谷堆大兴市场、肥西物流园共开展985场直播活动,实现销售额4700万元

Core Viewpoint - The company has successfully leveraged the "walking broadcast" sales model to enhance online sales of agricultural products, achieving significant growth compared to the previous year [2]. Group 1: Sales Performance - The company has developed a live streaming matrix for agricultural products, including five Douyin live accounts such as "Zhougudui Selection" and "Fresh to Home" [2]. - From January to October 2025, the Zhougudui Daxing Market and Feixi Logistics Park conducted 985 live streaming events, generating sales of 47 million yuan, which represents a year-on-year increase of 91.89% [2]. Group 2: Strategic Initiatives - The "Zhougudui Selection" focuses on quality traceability, while "Fresh to Home" emphasizes instant delivery, showcasing the company's strategic approach to meet market demands [2]. - The company is actively utilizing the "walking broadcast" model to tap into new online markets for agricultural products [2].