Core Insights - Apple has launched a special edition iPhone Pocket accessory in collaboration with renowned fashion brand Issey Miyake, which has sparked significant online discussion due to its high price and resemblance to a sock [1][3] Product Details - The iPhone Pocket is available in two styles: short and long, with the short version offered in eight colors. The prices are set at 1,299 yuan for the short version and 1,899 yuan for the long version [1][4] - The accessory is made using a one-piece 3D knitting technique, composed of 14% nylon, 85% polyester, and 1% polyurethane, designed to fully envelop the iPhone [3] Market Reception - Despite the high price, the iPhone Pocket has sold out in several colors shortly after its release, indicating a strong demand. Specific colors of the long version and certain short version colors are already out of stock, with some requiring a 1-2 week wait for delivery [4] Financial Context - In the latest quarter ending September 27, 2025, Apple's wearables, home, and accessories segment generated revenue of $9.013 billion, a slight decline of 0.3% year-over-year, representing about 9% of total revenue [4] - Overall, Apple's latest quarterly performance showed growth, with total revenue reaching $102.466 billion, an 8% increase year-over-year, and net profit of $27.466 billion, up 86.4% [5]
边嘲边买,1299元起的苹果"袜子手机袋"多款开售即告罄