Core Insights - The article highlights the success of local products from Tibet being promoted through live streaming, particularly by a villager named Mima Cangjue, who has leveraged the internet to expand the market for these products [4][6]. Group 1: Local Product Promotion - Mima Cangjue showcases various local agricultural products from Tibet, such as barley and quinoa, through live streaming, which has significantly increased sales and market reach beyond local consumers [4][6]. - The participation in a trade fair in Shanghai led to positive feedback on local products, motivating Mima to promote more local goods outside Tibet [6]. Group 2: Support from Shanghai - The Shanghai Aid Tibet Cadre Liaison Group has been instrumental in supporting local entrepreneurs, facilitating events like the "Zhu Feng·Shen Qing" shopping festival to promote Tibetan products in Shanghai [6][7]. - The establishment of "V Gathering Place" in Yangpu, Shanghai, provides training for Tibetan bloggers and business leaders, enhancing their skills in internet marketing and product sales [6][7]. Group 3: Future Initiatives - Plans are in place to collaborate with Bilibili for themed activities in Tibet and to work with universities to improve product packaging and storytelling for Tibetan goods [7]. - The goal is to cultivate more young e-commerce entrepreneurs like Mima Cangjue, thereby increasing the income of local communities through the sale of unique Tibetan products [7].
人民日报海外版关注丨越来越多西藏青年投身直播电商——“让更多西藏特色产品走出高原”
Ren Min Ri Bao Hai Wai Ban·2025-11-14 13:38