边嘲边买，1299元起的苹果“袜子手机袋”多款开售即告罄

Core Insights - Apple has launched a special edition accessory called iPhone Pocket in collaboration with renowned fashion brand Issey Miyake, which is designed to hold iPhones and comes in two styles: short and long [1][3] - The pricing of the iPhone Pocket has sparked discussions, with the short version priced at 1299 yuan and the long version at 1899 yuan, leading to comparisons with other Apple products [1][4] Product Details - The iPhone Pocket features a one-piece 3D knitting technology made from 14% nylon, 85% polyester, and 1% polyurethane, designed to fully envelop the iPhone [3] - The design is inspired by the concept of "creating an extra pocket" and reflects Issey Miyake's original pleating aesthetics [3] Market Reception - Despite the high price point, several styles of the iPhone Pocket sold out quickly on Apple's website, indicating a level of consumer interest [4] - The long version's price is comparable to the new AirPods Pro 3, while the short version exceeds the price of AirPods 4 [4] Financial Performance - In the latest quarter, Apple's overall revenue reached 1024.66 billion dollars, marking an 8% year-over-year increase, with net profit at 274.66 billion dollars, up 86.4% [5] - The wearables, home, and accessories product line, which includes the iPhone Pocket, generated 9.01 billion dollars in revenue, a slight decline of 0.3% year-over-year, accounting for approximately 9% of total revenue [4][5] AI Development - Apple has faced criticism for its slow progress in AI, with the Apple Intelligence not yet launched in China and delays in Siri's AI upgrades [5] - During a recent earnings call, Apple management acknowledged the complexity of factors influencing purchases and indicated that they have not conducted in-depth research on the impact of AI on sales [5]