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79元挂链贵吗?泡泡玛特的争议还不止是定价
Xin Jing Bao·2025-11-14 13:48

Core Insights - The recent "Pop Mart live streaming incident" has sparked discussions about the pricing of a 79 yuan blind box, raising questions about its value [1][2] - In the first half of 2025, Pop Mart is projected to generate revenue of 13.88 billion yuan, with a gross margin of 70.3%, significantly higher than Apple's 47% and nearly on par with Hermès [1] Group 1 - The high profitability of Pop Mart is accompanied by controversies regarding product quality control and pricing strategies [2] - The company is currently facing critical issues that need to be addressed, particularly in terms of product quality and pricing [2]