Apple Drops The MLS Paywall — And Its Streaming Strategy Suddenly Makes A Lot More Sense

Apple Inc (NASDAQ:AAPL) is one of the smaller players in the streaming sector, but recent bets on live sports could be paying off for subscriber and advertising growth. A new change to its MLS soccer rights could help boost things even more.Apple Changes Soccer Rights PaywallApple gained rights to Major League Soccer games as part of a 10-year $2.5 billion deal back in 2022. The company currently offers some games to Apple TV subscribers, while the rest are behind an additional paywall called MLS Season Pas ...