一夜之间变天！美国顾客蒸发、订单跑线上，特朗普政策毁了小商店

Group 1: Shift in Consumer Behavior - The Latino community in the U.S. is experiencing an unprecedented shift in consumption habits, with a significant decline in offline shopping and a surge in online orders, impacting the $2.8 trillion Hispanic consumer market [1] - Following ICE raids, foot traffic in areas like Los Angeles Fashion District dropped by 45%, leading to a permanent closure of 13% of vendors [3] - Similar declines are observed in Texas and New York, with a notable 14.7% decrease in store visits among legal Hispanic residents due to fear of harassment [4] Group 2: Rise of Online Shopping - Online shopping among Hispanics reached a historic high of 60% from July to September 2025, with their overall purchasing power projected to grow significantly [6] - Social commerce platforms like TikTok Shop are benefiting, with fashion and skincare products being the most popular categories among Hispanic consumers [6] - Major retailers like Walmart reported a 26% year-over-year increase in online sales, capitalizing on the shift towards online shopping [8] Group 3: Economic Impact on Small Businesses - Small businesses lacking online channels face severe challenges, with many unable to adapt to the changing market dynamics [10] - Concerns over declining Hispanic consumer demand have led private equity firms to divest from Hispanic-focused retail chains, indicating a loss of confidence in brick-and-mortar operations [10] Group 4: Macro-Economic Risks - A study indicates that mass deportation of 2.3 million undocumented immigrants in California could result in a $275 billion reduction in the state's GDP, highlighting the broader economic implications of immigration policies [12] - The agricultural and construction sectors are particularly vulnerable, with a significant portion of their workforce being undocumented immigrants, leading to potential disruptions in operations and increased costs [12]