“兔宝宝”经销商门店关门？疑似跑路？

Core Insights - The recent operational issues faced by the Rabbit Baby distributors have raised market concerns, testing the brand's emergency response capabilities and prompting reflections on distributor management within the industry [1] Financial Health - In the first half of 2025, Rabbit Baby reported a net profit of 268 million yuan, reflecting a year-on-year growth of 9.71% - The company demonstrated strong cash flow generation and dividend capabilities, announcing a dividend plan of 2.8 yuan per 10 shares (including tax), totaling 229 million yuan, with a mid-term dividend payout ratio of 85.63% [3] Business Transformation - To adapt to market changes, Rabbit Baby is actively pursuing business transformation and channel optimization - In the first half of 2025, the revenue from the decorative materials business was 2.985 billion yuan, showing a year-on-year decline, but the company is focusing on expanding its presence in rural markets, having recruited 847 rural stores, bringing the total to 2,481, an increase of over 300 since the beginning of the year - The custom home business showed growth potential, with revenue from full-house customization reaching 621 million yuan, a year-on-year increase of 4.46% [4] Industry Reflection - The distributor issues faced by Rabbit Baby are not isolated, as the home building materials industry has seen frequent operational difficulties among distributors - This highlights common challenges in distributor management and financial oversight across the industry - Local initiatives are exploring the establishment of third-party financial supervision systems or unified management platforms to enhance consumer safety and provide new management strategies for brands [6] Brand Commitment - Despite short-term challenges, Rabbit Baby remains committed to product innovation and service upgrades - The company focuses on the research, production, and sales of new home renovation materials, including boards, full-house customization, flooring, and wooden doors, gaining market recognition for its environmental friendliness and quality - The company governance remains stable, having successfully held its first extraordinary general meeting of shareholders in 2025, demonstrating governance transparency and compliance - For consumers, shopping through authorized channels and understanding the brand's after-sales policies are crucial for ensuring consumer protection [7]