开启“买买买”模式 游戏厂商“抄底”房地产？

Core Viewpoint - Game companies are increasingly engaging in real estate acquisitions, leveraging their substantial cash flow to invest in properties as a strategic move to diversify their assets and mitigate risks [2][3][6]. Group 1: Real Estate Acquisitions - Yanqu Game's subsidiary, Quanzhou Yanqu Network Technology Co., successfully acquired the Quanzhou Puxi Wanda Plaza commercial complex for 331 million yuan, which is approximately 70% of its market value [3]. - This acquisition marks Yanqu Game's second real estate purchase in 2025, following a 31 million yuan acquisition of land in Xiamen for their global headquarters [3][4]. - Other game companies, such as Feiyu Technology and 4399, are also making similar real estate investments, indicating a trend among gaming firms to diversify their portfolios [6]. Group 2: Financial Performance - Yanqu Game's successful titles, such as "Call Me the Shopkeeper" and "Seek the Dao," have contributed to its financial strength, with the former achieving monthly revenues exceeding 500 million yuan [4]. - Feiyu Technology reported a significant revenue increase of 343.58% in the first half of 2025, reaching 451 million yuan, and turned a profit with a net income of 57.52 million yuan [6]. - 4399's acquisition of land for its headquarters in Guangzhou for 603 million yuan reflects its growth strategy, supported by its successful game "Mushroom Hero Legend," which generated approximately 2.63 billion yuan in annual revenue [7]. Group 3: Industry Trends - The Chinese gaming industry is entering a new golden decade, with game companies increasingly looking to diversify into real estate and other sectors as a strategic move [6][7]. - The small program game market in China saw a 40.2% year-on-year revenue growth in the first half of 2025, indicating a robust market environment for gaming companies [7]. - The trend of gaming companies investing in real estate is seen as a way to solidify their asset base and prepare for future uncertainties [2][6].