Ge Long Hui·2025-11-14 21:28Core Insights - The company reported a better-than-expected performance in Q3 2025, with revenue of 7.69 billion yuan, a 5% year-on-year increase, and Non-GAAP net profit of 787 million yuan, exceeding expectations due to strong advertising revenue growth and improved gross margin [1][2] Performance Review - Q3 2025 revenue reached 7.69 billion yuan, surpassing the forecast of 7.61 billion yuan - Non-GAAP net profit was 787 million yuan, significantly above the expected 563 million yuan - Advertising revenue grew by 23% year-on-year to 2.57 billion yuan, contributing to the overall revenue increase [1] - Gross margin improved by 0.2 percentage points to 36.7%, while adjusted net profit margin increased by 2.6 percentage points to 10.2% [1] Development Trends - The upward trend in profit margins is driven by strong advertising business growth - The company anticipates Q4 2025 advertising revenue to increase by 23% to 2.93 billion yuan, with a projected gross margin of 37% and adjusted operating profit margin of 9% [1] - Long-term profit margin improvement is expected due to revenue growth, better revenue structure, and operational leverage [1] Game Revenue and New Releases - Game revenue in Q3 2025 decreased by 17% year-on-year to 1.511 billion yuan due to a high base from Q3 2024 - New game projects are underway, including "Escape from Duckkov" and "Three Kingdoms: Hundred Generals Card," with potential revenue contributions starting from Q2 2026 [2] - The company reported a 7% increase in value-added service revenue to 3.02 billion yuan, with a 17% rise in paid user count to 35 million [2] Profit Forecast and Valuation - The net profit forecast for 2025 and 2026 has been raised by 7.8% and 2.3% to 2.44 billion yuan and 3.06 billion yuan, respectively - Current stock prices correspond to P/E ratios of 40/29 times and 36/26 times for 2025/2026 [2] - Target prices have been adjusted upward by 7.4% and 7.8% to 29 USD and 220 HKD, indicating potential upside of 6.7% and 3.4% from current prices [2]