Core Viewpoint - The company reported a significant slowdown in revenue growth for its core product categories due to the diminishing impact of national subsidies, while service revenue exceeded expectations [1][2]. Revenue Performance - In Q3 2025, the company's revenue reached RMB 299.1 billion, a year-on-year increase of 14.9%, surpassing market expectations by 1.6% [1]. - Product revenue grew by 10.5% year-on-year, with the core category of digital appliances experiencing a notable slowdown, growing only 4.9% due to a high base effect from last year's subsidies [1]. - Daily necessities revenue increased by 18.8% year-on-year, benefiting from cross-selling in the takeaway business [1]. - Service revenue saw a robust growth of 30.8%, driven by advertising and logistics revenue growth of 23.7% and 35.0%, respectively [1]. Profitability and Costs - The overall gross margin for Q3 was 16.9%, a decline of 0.4 percentage points year-on-year [2]. - Adjusted net profit fell by 56% to RMB 5.8 billion, although it was better than market expectations [2]. - The adjusted net profit margin decreased to 1.9% from 5.1% in the same period last year, primarily due to a 111% increase in marketing expenses for takeaway subsidies, which reached RMB 21.1 billion [2]. - New business revenue nearly doubled year-on-year, with a sequential growth of 11%, driven by delivery income [2]. Business Outlook - The company maintains a "Buy" rating and a target price of HKD 146 / USD 38, adjusting the FY25E revenue forecast to RMB 1,337.7 billion [3]. - The target price corresponds to FY25E/FY26E P/E ratios of 13.2x and 8.0x, respectively [3]. - The company expects continued strong growth in the daily necessities category driven by takeaway services and robust service business performance [3].
京东(9618.HK)：业绩喜忧参半 国补利好消退 服务业务亮眼
Ge Long Hui·2025-11-14 21:31