京东集团-SW(9618.HK):关注效率优化进展及内生增速表现
Ge Long Hui·2025-11-14 21:31

Core Insights - JD.com's Q3 2025 revenue increased by 14.9% to 299.1 billion yuan, outperforming both consensus expectations and Huatai's forecast of 13.0% and 14.0% respectively [1] - Non-GAAP net profit attributable to shareholders was 5.8 billion yuan, down 56.0% year-on-year, but better than consensus and Huatai's forecast of -68% [1] - The retail segment's operating profit exceeded expectations, contributing to the overall performance [1] Retail Performance - JD Retail's total revenue for Q3 2025 was 250.6 billion yuan, a year-on-year increase of 11.4%, with operating profit rising by 27.7% to 14.8 billion yuan, surpassing consensus expectations of 13.0% [2] - Revenue from the electronics category grew by 4.9% to 128.6 billion yuan, reflecting the impact of the trade-in program, although high base effects from national subsidies began to show [2] - Daily necessities category revenue increased by 18.8% to 97.5 billion yuan, continuing an upward trend with double-digit growth for seven consecutive quarters [2] User Engagement and Efficiency - Active user growth was robust, with a 40% year-on-year increase in Q3 2025, surpassing 700 million annual active users by October 2025 [2] - User purchase frequency also rose by 40%, indicating improved customer engagement [2] - The grocery, fashion, and health categories within daily necessities achieved double-digit revenue growth, expected to continue into Q4 2025 due to enhanced product structure and service quality [2] Delivery Business Insights - JD's delivery service saw a double-digit growth in GMV in Q3 2025, driven by increased order volume and improved order structure [2] - The overall operating loss in the delivery segment narrowed, with average unit economics improving due to better supply-side management and operational efficiency [2] - The synergy between delivery and retail businesses is strengthening, contributing positively to overall profitability [3] Profit Forecast and Valuation - The company's non-GAAP net profit forecasts for 2025-2027 have been adjusted to 30.5 billion, 38.1 billion, and 51.1 billion yuan, reflecting better-than-expected performance in retail and non-operating income [3] - The valuation window has been rolled forward to 2026, with a target price of $51.04 per ADS and HK$198.32 per ordinary share [3]