十五运会点燃“体育+”经济

Core Insights - The article highlights the integration of sports and consumption in the context of the 15th National Games, emphasizing the economic potential of this synergy [1] Group 1: Economic Impact - The 15th National Games is expected to create new consumption scenarios that combine sports with culture and tourism, as well as various industries [1] - The "sports+" economic model aims to expand sports consumption beyond mere viewing experiences, fostering a broader and longer-lasting consumption cycle [1] Group 2: Regional Development - Cities are increasingly competing to establish themselves as "sports brands," which is anticipated to bring new development opportunities [1] - The strong multiplier effect of sports events is driving cities to invest in sports-related infrastructure and activities [1]