为平台经营者反垄断合规提供指引 市场监管总局拟出台新规

Core Viewpoint - The State Administration for Market Regulation (SAMR) is seeking public feedback on the draft "Antitrust Compliance Guidelines for Internet Platforms," aiming to provide clear behavioral guidelines for platform operators in response to the rapid development of the platform economy and its associated competition risks [1][2]. Group 1: Importance of Compliance - Compliance has become a key "pass" for companies to gain recognition in a dynamic market environment, with consumers increasingly willing to pay for quality services from compliant platforms [2]. - Employees prioritize rights protection, and a platform's compliance reputation directly affects its attractiveness to potential hires [2]. - Investors and partners prefer to collaborate with compliant companies to mitigate business risks associated with uncertainty [2]. Group 2: Antitrust Risks and Guidelines - The draft guidelines aim to address the prevalent antitrust risks in the platform economy, providing targeted and actionable compliance guidance for platform operators [2][3]. - Platform operators are advised to avoid reaching or facilitating monopolistic agreements during service provision or self-operated business activities [2][3]. - The guidelines encourage larger platform operators to regularly assess their market dominance and avoid abusing their market power [3]. Group 3: Examples of Compliance Risks - The draft outlines specific examples of antitrust compliance risks, including unfair pricing, below-cost sales, service bans, "choose one from two" practices, and "lowest price on the entire network" behaviors [3]. - These examples cover various operational aspects such as data transmission, algorithm application, service pricing, search ranking, recommendation display, traffic distribution, and subsidy offers [3]. - The guidelines are intended to help platform operators accurately identify, assess, and prevent antitrust compliance risks, promoting proactive self-regulation [3].