Core Viewpoint - Yiyi Co., Ltd. (依依股份) plans to enter the pet food market by acquiring 100% equity of Hangzhou Gaoye Family Pet Food Co., Ltd. (高爷家) through a combination of share issuance and cash payment [2][3] Acquisition of Gaoye Family - The acquisition targets Gaoye Family, which specializes in pet food and supplies, with notable brands including "Xucuihua" for cat litter and "Gaoye Family" for cat food [3][10] - Gaoye Family's "Xucuihua" cat litter, made from cassava, has gained significant market traction, achieving top sales on platforms like Tmall during major shopping events [3][5] - The final transaction price for Gaoye Family's 100% equity is yet to be determined due to ongoing auditing and evaluation processes [7] Financial Performance of Gaoye Family - Gaoye Family reported revenues of 302 million yuan in 2023 and 460 million yuan in 2024, with net profits increasing from 3.08 million yuan to 18.30 million yuan over the same period [4] - The company's net profit margins were approximately 4% in 2023 and 1% in 2024, indicating potential challenges with high pricing and low margins [4] Market Reaction - Following the announcement of the acquisition, Yiyi's stock experienced volatility, with a near limit-down of 9.30% on the first trading day after resuming trading, followed by further declines before a significant rebound [2] Strategic Value of the Acquisition - The acquisition is seen as strategically valuable, allowing Yiyi to enhance its product offerings in the pet hygiene sector and expand into the pet food market, thereby covering both dog and cat consumer segments [10][18] - Yiyi has previously held an 8.125% stake in Gaoye Family since 2021, which supports the current acquisition efforts [10] Investment in Veterinary Services - In addition to the acquisition, Yiyi plans to invest in Ruipai Pet Hospital Management Co., Ltd. (瑞派宠物医院), which operates around 600 stores across China [16][17] - This investment aligns with Yiyi's strategy to diversify into the pet "supplies + food + medical" sectors [18] Revenue Structure and Market Position - Yiyi's revenue heavily relies on overseas markets, with international sales accounting for over 90% of total revenue from 2022 to 2024 [15] - The company has been shifting towards a dual strategy of export OEM and developing its own brands to mitigate the limitations of overseas OEM business [16]
收购高爷家、入股瑞派宠物医院 依依股份想摆脱海外市场依赖