3 6 Ke·2025-11-15 02:16Core Points - Apple and Tencent have reached a historic settlement after over a year of negotiations, launching the App Store Mini Program Partner Program, which will handle payments for all iOS/iPadOS app mini programs, including WeChat mini programs, with a reduced revenue share of 15% compared to the previous 30% [1][12][22] Summary by Sections Settlement Details - The new revenue-sharing model allows Tencent to retain 85% of the revenue from mini programs and mini games, while Apple takes a 15% cut, marking a significant shift in their long-standing revenue-sharing disputes [12][19][23] Historical Context - The conflict between Apple and Tencent dates back nearly a decade, with disputes over in-app purchase (IAP) mechanisms and revenue sharing, particularly regarding WeChat's features like tipping and mini programs [5][8][9][12] Market Impact - The integration of WeChat mini programs and mini games into Apple's virtual payment system is expected to enhance the commercial viability of these platforms, paving the way for a more regulated and profitable ecosystem [17][23] - The mini game market is projected to reach approximately 39.84 billion yuan in 2024, reflecting a year-on-year growth of 99.18%, indicating a robust market potential for both companies [15] Future Prospects - The settlement is seen as a milestone for the mini program and mini game industry, establishing a new standard for revenue sharing that could influence other super apps like Alipay on the iOS platform [23] - With Apple's endorsement, the commercial landscape for WeChat mini programs and mini games is expected to expand significantly, benefiting from Apple's user base and payment infrastructure [21][23]