“体育+”搭台拓展新机遇、新场景 “赛事引流+场景延伸+产业联动”撬动经济新引擎

Group 1 - The high participation rate in mass sports by 2025 is a significant highlight for the sports market, with local economies benefiting from new consumption models driven by sports events [1] - In Yongzhou, a city in Hunan, a previously inadequate football field was transformed in just over 50 days, increasing seating capacity to over 15,000 and attracting many tourists [4] - The local football league has upgraded event packages to include not only agricultural products but also creative cultural products, enhancing the overall visitor experience [6][9] Group 2 - The newly renovated Songjiazou Ecological Sports Park offers diverse sports activities, including paragliding, which has attracted many consumers [12] - During the event period, hotel bookings in Yongzhou increased by 87% compared to the same period in 2024, with total tourism-related consumption exceeding 620 million yuan [16] - The local economy was boosted by nearly 8 million visitors, generating approximately 1.2 billion yuan in consumption, showcasing the dual empowerment of event economics and regional consumption [18] Group 3 - The national investment of 5.65 billion yuan during the 14th Five-Year Plan supports the free or low-cost opening of public sports venues, leading to a significant increase in per capita sports facility area [19] - New service consumption models, such as "sports delivery," are emerging in urban and rural areas, facilitated by the development of pocket parks that provide essential fitness facilities [21][24][26] - The number of indoor ski resorts in China has increased from 5 in the 2013-2014 season to 79 in the 2024-2025 season, reflecting the rapid growth of the ice and snow economy [33] Group 4 - Innovative sports experiences are expanding consumption models, with extreme sports parks in Guizhou attracting over 300,000 visitors and generating over 35 million yuan in revenue, doubling from the previous year [45] - Guangdong's Shantou city is leveraging its coastal resources to promote water sports and cultural tourism, enhancing visitor engagement and extending their stay from 1.5 days to 2.2 days [51] - The integration of sports and cultural tourism has led to a significant increase in nighttime consumption, with hotel occupancy rates exceeding 95% during events [49][51]