飞猪“双11”期间履约GMV同比大增30%

Core Insights - The 2025 Fliggy "Double 11" Global Travel Festival achieved record-breaking sales, with overall fulfillment GMV increasing by 30% compared to last year [1] - The number of participating users and their spending power continued to rise, with transaction user numbers growing over 20% year-on-year [1][2] - The event saw significant participation from travel agencies, with the number of merchants achieving over 10 million yuan in GMV increasing by approximately 30% [1] Group 1 - Fliggy reported that the number of 88VIP transaction users grew by about 30%, contributing to over 70% of the sales from top merchants [1] - The GMV of travel products that have been used or booked by consumers increased by over 30% year-on-year as of November 14 [1] - The number of travel agency merchants increased by 160%, indicating strong growth in the sector [1] Group 2 - Consumers placed orders for over 6 million promotional items during the "Double 11" event, including nearly 1 million flight tickets and approximately 3 million hotel packages [2] - The share of outbound travel products accounted for nearly half of the total orders, while inbound travel made a strong debut with GMV increasing by over 4 times compared to the peak travel season earlier in the year [2] - Fliggy's CEO emphasized the importance of resource integration and efficient connection between quality supply and diverse demand to ensure mutual benefits for consumers and merchants [2]