Workflow
“双11”飞猪履约GMV增30%,入境游商品GMV较旺季增超4倍
Bei Jing Shang Bao·2025-11-15 04:05

Group 1 - The core viewpoint of the article highlights that Fliggy achieved record-breaking sales during the "Double 11" global travel festival, with a 30% year-on-year increase in overall GMV (Gross Merchandise Volume) [1] - The number of trading users on the platform increased by over 20% year-on-year, with 88VIP trading users growing by approximately 30%, contributing to over 70% of the sales from top merchants [1] - The number of merchants with GMV exceeding 10 million yuan increased by about 30% year-on-year, with travel agency merchants seeing a significant growth of 160% [1] Group 2 - The official live streaming matrix of Fliggy led to a nearly 70% year-on-year increase in GMV for promotional products, with the number of products achieving over 10 million yuan in GMV doubling compared to the previous year [2] - Consumers placed orders for over 6 million promotional products, including nearly 1 million flight tickets and around 3 million hotel packages, reflecting substantial growth [2] - The introduction of inbound travel into the "Double 11" event resulted in a remarkable performance, with GMV for inbound travel products increasing by over 4 times compared to the peak travel season earlier in the year [2]