素食品类发展报告2025-红餐产业研究院&素满香

Core Insights - The plant-based food category is entering a rapid development phase, with the national vegetarian dining market expected to approach 8 billion yuan by 2025 [1][4][31] - There are currently 2,505 vegetarian-related enterprises in China, with over 4,000 vegetarian restaurants, but 95.1% of these brands have fewer than three locations, indicating significant potential for chain expansion [1][4][34] - The distribution of vegetarian restaurants is concentrated in economically developed regions such as East China (32.7%) and South China (27.9%), with a notable presence in new first-tier (23.9%) and second-tier cities (21.6%) [1][4][42] Market Overview - The vegetarian food category has evolved through stages of emergence and commercialization, now entering a phase of rapid growth since 2020, driven by new-style vegetarian brands [1][4][13] - The core consumer groups include those focused on animal welfare, health management, social dining, and family-oriented dining, each with distinct preferences [1][4][49] - Pricing is primarily affordable, with 33.3% of restaurants in the 20-40 yuan range, while high-end options (over 100 yuan) account for 15.6% [1][4][31] Future Trends - Demand for vegetarian food is expected to continue growing, with restaurant models evolving towards diversification, scene-based dining, and youth-oriented concepts [2][4][39] - The supply chain is anticipated to accelerate local sourcing and high-quality collaboration, with local procurement and organic ingredients becoming mainstream [2][4][39] - Brands are expected to break traditional channel limitations, achieving deep integration of online and offline operations, with community-based marketing becoming a growth engine [2][4][39] Social Media Influence - The vegetarian food category has gained significant traction on social media platforms, with the "vegetarian" topic on Douyin (TikTok) reaching 3.7 billion views, and related topics on Kuaishou and Weibo also showing high engagement [1][4][10][12] - The search index for "vegetarian" on Douyin has shown multiple peaks from January 2024 to October 2025, indicating growing consumer interest [10][12] Brand Dynamics - Leading brands like "Sumanxiang" focus on self-service dining while expanding into delivery and retail, accumulating over 400,000 members and covering 14 provincial-level regions [2][4][43] - New-style vegetarian brands are characterized by diverse positioning and innovative dining experiences, appealing to younger consumers and moving away from traditional religious associations [2][4][44] - The competitive landscape includes both affordable brands like "Sumanxiang" and mid-to-high-end brands that cater to health-conscious and social dining preferences [2][4][43][44]