都乐携手比优特签署啤梨品类区域战略协议，深化布局中国市场

Core Viewpoint - The signing of the "2025-2026 Regional Strategic Development Agreement for Pear Category" between Dole and Biot Group marks a significant step in enhancing the strategic positioning of Belgian pears in the Chinese market [1][3]. Group 1: Strategic Partnership - The partnership aims to deepen cooperation and expand the influence of Belgian pears in China, celebrating the 14th anniversary of Belgian pears entering the Chinese market [3]. - Dole and Biot Group will leverage their respective strengths, with Dole providing a stable supply chain and Biot focusing on localized operations to penetrate regional markets [10][12]. Group 2: Market Insights - Dole's General Manager in China, Li Yang, emphasized the importance of quality assurance and channel development in their collaboration, aiming for enhanced brand visibility and sales performance [7]. - The partnership is expected to offer consumers better product choices and shopping experiences, as noted by Baiguoyuan's Executive President, Zhu Qidong [9]. Group 3: Quality Assurance - Marc Marcel A. Evrard, Business Director of the Belgian Fruit Valley Association, highlighted the commitment to high-quality standards in pear production, ensuring that every pear meets stringent quality criteria [5]. - The collaboration will utilize the unique characteristics of Truval Belgian pears, which are favored by Chinese consumers for their texture and taste [10]. Group 4: Marketing Strategy - The strategic cooperation will enhance brand influence through innovative marketing activities, building on previous successful campaigns, such as the collaboration with the Smurfs during last year's Import Expo [10]. - The "global quality + regional deep cultivation" model proposed by the partnership offers a new approach for the development of imported fruits in the Chinese market [12].