“双11”飞猪履约GMV增30% 入境游商品GMV较旺季增超4倍

Core Insights - The "Double 11" global travel festival concluded with Fliggy reporting record-breaking performance, with overall GMV (Gross Merchandise Volume) increasing by 30% compared to last year [1] - The number of trading users on the platform grew by over 20% year-on-year, with 88VIP users increasing by approximately 30%, contributing to over 70% of the sales from top merchants [1] - The number of merchants achieving over 10 million yuan in GMV during "Double 11" rose by about 30% year-on-year, with travel agency merchants seeing a significant increase of 160% [1] Group 1 - Fliggy's official live streaming matrix led to a nearly 70% year-on-year increase in GMV for promotional products, with the number of products achieving over 10 million yuan in GMV doubling [1] - As of November 14, the GMV for travel products that had been used or booked increased by over 30% year-on-year [1] - Major brands such as China Southern Airlines, Marriott International, Hilton Hotels, and Shanghai Disneyland saw their GMV exceed 100 million yuan, with some nearing 1 billion yuan [1] Group 2 - Consumers placed orders for over 6 million promotional items during "Double 11," including nearly 1 million flight tickets and around 3 million hotel packages, reflecting significant growth [2] - The share of outbound travel products accounted for nearly half of the total orders, while inbound travel made a strong debut in "Double 11," with GMV increasing by over 4 times compared to the peak travel season earlier in the year [2]