2025年天猫“双11”：实现四年来全周期最好增长

Core Insights - Tmall reported significant growth during the "Double 11" shopping festival, with nearly 600 brands achieving over 100 million in sales, and 34,091 brands experiencing year-on-year sales growth of over 100% [1] - Notable brands such as Apple, Haier, Midea, Xiaomi, and Nike each surpassed 1 billion in sales during the event [1][2] Group 1 - Tmall's "Double 11" event saw 18,048 brands with sales growth exceeding 300% year-on-year, and 13,081 brands with growth over 500% [1] - The event marked Tmall's best performance in four years, excluding refunds, driven by strong support for quality brands and original merchants [2]