一个月关闭近10家门店，西贝回应：正常经营调整

Core Viewpoint - The company, Xibei, has officially responded to the recent closure of multiple stores across the country, stating that these closures are a normal part of the restaurant industry's operations. It plans to open 8 new stores by the end of the year [1]. Group 1: Store Closures - Since October, Xibei has closed nearly 10 stores in cities such as Suzhou, Beijing, and Shenzhen, primarily due to lease expirations or adjustments in store development plans [1][3]. - The company emphasizes that the closures are part of a "unified arrangement," with some stores relocating due to high renovation costs [1]. Group 2: Customer Engagement and Compensation - Xibei has implemented three principles regarding store closures: notifying customers in advance through announcements and SMS, offering unconditional refunds for remaining store credits, and prioritizing employment for affected staff at other locations [4]. - The company has also launched promotional activities, such as "Xibei Treats You to Dinner," which includes significant discounts and vouchers to attract customers back to its stores [7]. Group 3: Business Strategy and Performance - In response to a decline in customer traffic, Xibei has adopted a strategy of closing underperforming stores while promoting its core locations. This includes a notable drop in daily revenue, with losses reaching up to 3 million yuan [8]. - Xibei, founded in 1988, aims to expand its presence, targeting nearly 400 direct-operated stores by March 2025, with the new openings focused on first and second-tier cities [8].