以“双国宝”赋能，五粮液如何用“TA说”讲好大国浓香的“活窖之美”

Core Viewpoint - The article emphasizes the significance of the age of fermentation pits in the quality of Chinese liquor, particularly focusing on Wuliangye's unique brewing process and its cultural heritage [1][11]. Group 1: Wuliangye's Brewing Heritage - Wuliangye has been continuously brewing for over 700 years using the ancient Yuanming fermentation pits, which are recognized as a national cultural heritage site and a key industrial heritage [4][11]. - The fermentation pits contain a complex ecosystem of microorganisms, with over 10 billion microorganisms per gram of ancient pit mud, which play a crucial role in determining the flavor, aroma, and quality of the liquor [4][6]. Group 2: Scientific Exploration and Innovation - In 2021, Wuliangye collaborated with Jiangnan University to discover a significant acetic acid bacterium in the ancient pit mud, confirming the traditional wisdom that older pits yield higher quantities and more active microorganisms [6][11]. - The company is committed to scientifically decoding the secrets of ancient pit mud to ensure the continuous production of high-quality liquor, positioning itself as a leader in the international research of brewing microorganisms [6][11]. Group 3: Cultural and Culinary Integration - The recent episode of Wuliangye's video series "TA Says: The Beauty of Active Pits" features renowned chef Hao Zhenjiang, exploring the connection between Sichuan cuisine and Wuliangye liquor, highlighting the role of liquor in enhancing the flavors of dishes [2][4]. - The series aims to bridge the gap between industry knowledge and consumer understanding, making the complex brewing principles accessible and engaging for a broader audience [12][14]. Group 4: Brand Positioning and Market Strategy - Wuliangye's dual heritage of ancient fermentation pits and traditional brewing techniques forms a unique brand moat, providing economic, cultural, and social value that differentiates it in a competitive market [11][12]. - The ongoing video series has garnered significant attention, facilitating a deeper understanding of Wuliangye's brand strength and industry position among consumers [12][14]. Group 5: Future Outlook - The continuous release of video content is expected to enhance Wuliangye's cultural appeal and brand value, leading the Chinese liquor industry towards broader recognition and appreciation [15].