“骨折式”降价，35万元可买玛莎拉蒂SUV！去年在华销量暴跌70%

Core Insights - Maserati is significantly reducing the price of its Grecale Folgore electric SUV to 358,800 yuan, aiming to boost sales in the Chinese market, where it has faced a dramatic decline in sales [1][2][6] Group 1: Pricing Strategy - The starting price for the Maserati Grecale Folgore is set at 358,800 yuan, which is a substantial discount from the official price of 898,800 yuan, representing a reduction of 540,000 yuan [2][6] - The final price after additional options is expected to be around 400,000 yuan, maintaining a competitive edge in the market [4] Group 2: Market Position and Competition - The Grecale Folgore is now positioned in the 300,000 to 400,000 yuan range, competing with new energy vehicle brands like Xiaomi, NIO, and Li Auto [8] - Maserati's sales in China have plummeted by over 70% since 2018, with only 1,209 units sold in 2024, indicating a severe decline in market presence [6][8] Group 3: Sales Performance and Challenges - The brand's sales peaked in 2017 with 14,400 units sold, but have since faced significant challenges, leading to financial losses for the parent company Stellantis [6][8] - Maserati's current sales strategy includes targeting a broader customer base, including a notable percentage of female buyers in China [8]