Sou Hu Cai Jing·2025-11-15 07:07Core Insights - The bathing industry in Harbin is increasingly attracting tourists, with "bathing" becoming a must-do activity for visitors from southern regions [2][6] - Meituan's 2026 bathing guide includes 174 featured bathing centers across 28 cities, with Harbin having 8 listed establishments [2][7] - The bathing centers are evolving from traditional services to comprehensive leisure complexes, comparable to amusement parks and high-end restaurants [6][7] Industry Trends - The "bathing+" model has gained popularity, integrating dining and other leisure activities into the bathing experience [6] - Since 2025, the national bathing service transaction volume has increased by over 30% year-on-year, with cross-regional consumption accounting for more than 30% [6] - During the National Day holiday, the number of users engaging in bathing services in different cities surged, with a 127% increase in transaction users and an 84% rise in daily transaction volume [6] Consumer Behavior - The search volume for "bathing overnight" increased by 61% in August 2025, indicating a growing trend in overnight bathing experiences [6] - The Meituan leisure platform has categorized bathing centers into tiers based on consumer reviews and data, enhancing the selection process for users [6][7] - The guide reflects a shift in consumer preferences, showcasing the transformation of bathing centers into multifunctional leisure venues [7]