“不止于运动”！十五运会“溢出效应”凸显 多维度观察“赛事+”释放消费热力

Core Insights - The tourism market in the Guangdong-Hong Kong-Macao Greater Bay Area has seen a rapid increase in popularity during the 15th National Games, with various attractions in Guangzhou launching themed activities and promotional offers to stimulate travel related to the events [1][5]. Group 1: Event Impact on Tourism - During the National Games, many attractions in Guangzhou offered free admission to registered athletes, coaches, and referees, as well as discounts for spectators [3]. - The event has led to a significant increase in ticket sales and hotel bookings in Guangzhou, contributing to a 20% year-on-year growth in overall tourism consumption [10]. - The official ticketing agency for the National Games and the Special Olympics has introduced travel packages that combine visits to iconic sites, cultural experiences, and local cuisine [5]. Group 2: Economic Growth and Consumer Behavior - The ticket sales for the National Games have driven a 26% year-on-year increase in flight bookings to cities like Guangzhou, Shenzhen, and Zhuhai [10]. - In Shenzhen, the "ticket root economy" has transformed event attendance into increased tourism revenue, with over 2,800 licensed products developed for the event [11]. - The demand for popular merchandise, such as blind boxes featuring event mascots, has surged, with sales increasing tenfold compared to pre-event levels [13]. Group 3: Visitor Statistics and Spending - Over 6.6 million service users are expected during the National Games period, with hotel and ticket sales seeing over a 10% increase, and transportation usage and spending rising by over 30% [15].