6500万人关注！国家贴息来了

Group 1 - The core viewpoint of the article highlights a significant transformation in consumer behavior during the "Double 11" shopping festival, shifting from "price wars" to "value wars" due to the integration of AI services and instant retail, supported by government policies on interest-free installment payments [1][3] - The implementation of a 1% personal consumption loan interest subsidy policy has led to the launch of a "National Subsidy" product section on platforms like Taobao and Tmall, with over 100 million products supporting interest-free installment payments, directly benefiting consumers [1][3] - During the Double 11 event, 65 million users visited the "National Subsidy" section, with nearly 2 million first-time users of the interest-free installment service, indicating a successful outreach of the policy [1][3] Group 2 - The interest-free installment payment service has become a crucial driver for transaction conversion, with brands reporting a 97.8% coverage rate for products priced over 100 yuan and a 12.7% share of total payment amounts during the event [3] - Specific brands, such as a leading solid wood furniture brand, experienced an 80% increase in installment sales and a nearly 20% overall sales growth, showcasing the effectiveness of the interest-free payment model [3][4] - The collaboration between government subsidies and merchant strategies has created a win-win situation for both consumers and businesses, aligning with national strategies to boost consumption and reflecting a shift towards high-quality growth in the Chinese economy [3][4]