从稳健到养老 银行理财如何抓住低利率时代的增量市场？ ——专访贝莱德建信理财总经理张鹏军

Core Insights - The banking wealth management sector in China has reached a record scale of 32.13 trillion yuan by the end of Q3 2025, indicating a positive trend in the industry as it undergoes regulatory transformation [1] - The low interest rate environment presents both opportunities and challenges for wealth management products, particularly for individual investors who traditionally rely on savings [2][3] - The expansion of pension wealth management products nationwide offers a significant opportunity for joint venture wealth management companies to leverage their unique advantages [5][6] Group 1: Opportunities in Wealth Management - The decline in bond market yields since 2025 is prompting individual investors to seek higher returns through asset management products, positioning bank wealth management as a preferred choice for conservative investors [2] - Wealth management companies can utilize various stable investment tools and product structures to enhance returns, potentially leading to rapid growth in industry scale [1][2] Group 2: Challenges in Wealth Management - Clients' expectations for stable returns may be disrupted by fluctuations in net value and actual returns, necessitating a focus on finding new stable asset bases to meet these demands [2] - The low interest rate environment increases investment pressure on wealth management companies, requiring them to adjust their investment strategies while educating clients about product performance [2] Group 3: Investment Strategies and Product Development - Wealth management companies should leverage their broad investment scope and flexible strategies to identify innovative low-volatility assets, while also enhancing research on traditional fixed-income assets [4] - The positioning of wealth management products as alternatives to deposits, with a focus on maintaining competitive yields, is essential for solidifying market presence [4] Group 4: Pension Wealth Management - Joint venture wealth management companies can capitalize on their overseas resources and experience in pension investment to offer differentiated products tailored to local market needs [5][6] - The integration of overseas investment strategies with local insights can create unique pension investment experiences for clients, addressing their primary concerns of low risk and stable returns [5][6]