Di Yi Cai Jing Zi Xun·2025-11-15 10:22Core Viewpoint - JD.com has launched the "JD Review" feature on its "Instant Delivery" channel to enhance user shopping experience and service quality, integrating it with its food delivery services to improve user feedback and community interaction [2][4]. Group 1: JD Review Feature - The JD Review feature allows users to evaluate products, rate them, and share their experiences, aiming to create a closed-loop ecosystem of "content seeding + instant consumption" [4][5]. - Users can post images and comments related to purchased products or food deliveries, categorized into channels like "Find Food," "Book Hotels," and "Choose Good Products" [4]. Group 2: Competitive Landscape - The launch of JD Review comes amid intensified competition in the food delivery sector, with Alibaba and Meituan also enhancing their review services [4][5]. - Analysts suggest that the current market dynamics indicate a shift from subsidy wars to efficiency-driven competition, focusing on user retention and order quality rather than just quantity [5]. Group 3: Market Trends - The winter season is expected to see increased demand for food delivery, potentially escalating competition among platforms as they leverage technology and efficiency to capture market share [5]. - In 2024, consumers posted nearly 400 million reviews on platforms like Dazhong Dianping, highlighting the importance of user-generated content in driving immediate purchasing decisions [5].