上海人自己的"胖东来"来了！开店现场全是人！

Core Insights - The Shanghai-based fresh food giant Qingmei has opened its first store of the retail brand "Pinshang Life" in Pudong, marking a significant expansion into the hypermarket sector after 28 years in the industry [1][3] - The new store, located in a prime area, has a total area of 12,000 square meters, making it the largest among Qingmei's Shanghai operations, surpassing previous stores in Changning and Minhang [3] - The store's opening day saw impressive sales, with over one million yuan in sales by 2 PM, indicating strong consumer interest and demand [1][3] Store Features - The store offers a wide variety of products, including fresh produce, daily necessities, and a large selection of ready-to-eat items, with a focus on high cost-performance [3][5] - It features 800 types of freshly prepared products, including local favorites like fried dough sticks and grilled lamb skewers, enhancing the shopping experience with a lively atmosphere [9][12] - The store employs over 80 chefs to prepare food on-site, aiming to provide a restaurant-like experience within a supermarket setting [13] Pricing Strategy - Qingmei's pricing strategy emphasizes affordability, with many products priced lower than competitors, such as 1.68 yuan per jin for fresh vegetables, which is significantly cheaper than local markets [3][18] - The store's private label products account for over 50% of the product range, allowing for better price control and quality assurance through direct partnerships with well-known manufacturers [18] - The company leverages its extensive supply chain, including 11,000 acres of self-owned agricultural land and a 350,000 square meter smart processing facility, to maintain low prices and high quality [18] Market Positioning - The opening of "Pinshang Life" is seen as a response to the departure of foreign supermarket chains like Carrefour, aiming to revitalize the local commercial area and provide residents with new shopping options [21] - The store's unique offerings and competitive pricing are positioned to attract a diverse customer base, including families and elderly consumers, enhancing the overall shopping experience [12][21] - As competitors like Hema and Dingdong increase their own product offerings, Qingmei's ability to stand out in the market will depend on its innovative approach and customer engagement strategies [17]