俄罗斯头部电商平台解析，谁对中企最友好？

Core Insights - The Russian e-commerce market is projected to reach 9 trillion rubles in 2024, marking a 41% year-on-year growth, with the first half of 2025 already surpassing 5.3 trillion rubles [1] - Chinese sellers are becoming a significant economic driver in the rapid growth of Russian e-commerce, with major platforms implementing measures to attract them [1] Group 1: Major E-commerce Platforms - Wildberries: Holds a 47% market share with 120 million registered users and over 75 million monthly active users; 80% of orders are from mobile [1] - Ozon: Second largest with a 34.4% market share; GMV reached 2.875 trillion rubles in 2024, a 64% increase; total users exceeded 56.5 million with over 10.4 million new active buyers [4] - Yandex Market: Operated by Yandex, it has a 10% market share with 39 million monthly visitors, focusing on the mid-to-high price segment [9] Group 2: Advantages for Chinese Sellers - Wildberries: Active engagement with nearly 6,000 Chinese sellers by mid-2025 [1] - Ozon: Offers over 500 million SKUs, extensive logistics coverage, AI-driven personalized recommendations, and low transaction fees; new cross-border logistics solutions reduce costs by 40% [5][6] - Yandex Market: Low commission rates (1%-9%) and quick onboarding process, with plans to attract 30,000 additional Chinese sellers [10]